Next event · September 2026
Formal Invitation

2026 Global Chinese Cuisine Summit

Chinese Food & Spirits Festival · 2026 中餐新全球化大会

We are honored to welcome leaders from across the global food and hospitality industry to New York. After Tokyo and Singapore, the World Federation of Chinese Catering Industry and WheaTech bring the summit to Rockefeller Center.

Rooted in craftsmanship. Shared through flavor.
DatesSeptember 7–8, 2026
VenueTimes Square · The Rainbow Room at Rockefeller Center
CityNew York, United States

Where the summit has been

From Asia to the world
2024
Tokyo
Japan
2025
Singapore
Marina Bay Sands
2026
New York
Rockefeller Center
2027
Paris
France
2029
Australia

Each edition connects Chinese culinary brands and the industry behind them with a new market. In 2026 that market is the United States.


New York program

All times Eastern (ET)
07
September
Times Square Billboard TakeoverChinese cuisine presented to the public in Times Square
Times Square · New York City
08
September
15:00–16:00
Registration & Welcome Reception
16:00–19:00
Product Showcase & PresentationsTastings of duck pizza and duck burgers, made on our own equipment
19:00–20:00
Dinner & Networking
The Rainbow Room · Rockefeller Center, New York

Beijing time: September 8–9, 2026.


Times Square, September 7

The artwork · two vertical screens
Chinese Roast Duck, A Global Expression — the identity panel, carrying the Da Dong and WheaTech lockup and the four pillars: premium breeds, empowerment by equipment, shared worldwide, innovative cold chain.
Infinite Possibilities Of a Single Duck — the product panel: white-feathered duck, Peking duck, roast duck burger, roast duck sandwich, Peking duck wrap, roast duck pizza.

Both panels run on the vertical screens in Times Square on September 7, 2026, the day before the summit opens at Rockefeller Center.

Featured guests

Speakers and honored attendees
Dong Zhenxiang
Dong Zhenxiang
  • Founder of the Da Dong brand
  • Spokesperson for Beijing Roast Duck, Hung-Oven Style
  • Honorary President of Bocuse d'Or China
Wu Li
Wu Li
  • Executive Director, World Federation of Chinese Catering Industry
Huang Geng
Huang Geng
  • Founder of Huang Ji Huang
  • A Chinese format built for chains: the pot finishes at the table, so no wok station is needed. First store Beijing 2004; more than 600 locations, eight countries outside China
  • Director, Entrepreneurs Branch — World Federation of Chinese Catering Industry
Steven C. Rockefeller III
Steven C. Rockefeller III
  • Managing Partner, Rose Rock Group

How we open our doors

Three recurring formats
01

Industry summits

Gatherings that put chefs, brands, distributors and industry associations in one room — Tokyo 2024, Singapore 2025, New York 2026.

02

Factory open days

Guided visits to our own production facilities, from raw-material handling and process control through packaging and cold chain. The first open day at our Irwindale plant runs in February 2027. Seeing the line is the fastest way to understand the standard.

03

Partner facility visits

Programs hosted with our equipment and supply partners — including visits to the Welbilt experience center in Dallas — where guests get their hands on the equipment behind the product.


Organizers

Guiding organization

World Federation of Chinese Catering Industry

Organizer

Wheatech Supply Chain LLC

Co-organizers

Entrepreneurs Branch of the World Federation of Chinese Catering Industry · CEC Chinese Catering Club · North America Asian Food Industry Association

Join us

Two days in New York with the people building this category in the United States.

Please respond by August 15, 2026